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Conducting a Successful Auction

Is it an art or a science?

The answer is yes to both.  To conduct a successful auction sale, a lot of science is applied to the learned art of auctioneering.

Here are a few questions that the science of auctioneering can answer:

What day of the week should you hold an auction? In what order would you sell certain items?
How long before an auction sale should you send out the auction brochures? At what time of day would you sell certain machines? Would you rather send out 20,000 16-page brochures or 40,000 8-page brochures?

Auctioneering as an Art

Are all auctioneers the same on the auction block?  Are some more effective?  How does the auctioneer establish trust with his audience? Does it matter?
Which method of advertising is more effective: brochures, newspaper, facsimile, email, trade journal, or telemarketing?  And how do you measure it?
When does the next marginal dollar spent in advertising bring you back $1.10 or $.90?  How much advertising is enough?
Can a good auctioneer beat the odds?

A well conducted auction sale that is properly promoted, advertised, and set up will increase your chances of the best possible results.

When the proper science is applied to the art of auctioneering, the auction company creates the potential for the highest possible outcome.  When the auction environment is finely orchestrated, the odds for success are always increased.

Premier Industrial - Applying Science to the Art of Auctioneering



Premier Asset Recovery Group, LLC
77 East Palatine Road • Prospect Heights, IL 60070
Phone:(312) 280-1234 • Fax:(312) 280-1266
info@premauction.com

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